3 things that will bring down your CRM cost?

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In today’s competitive business environment, CRM software can be a game-changer for business. In fact sales, teams who are productive and have efficient workflows are 81% more likely to use a CRM system consistently. More than 60% of businesses view CRM software solutions are impactful to their bottom line. According to SalesForce CRM, the software can boost sales by 29%, productivity by 34%, and forecast accuracy by 42%. So what do you think? Interested in developing a CRM? Of course, you are. However, when thinking about launching a CRM, you must consider how much it will cost you. We have talked about it earlier here. And today we will give you 3 tips to reduce your overall CRM software development costs without compromising software solution without compromising quality.


Unclear Project Goals & Objectives: Too many CRM projects fail, yes, we have seen it. We have seen small businesses, startups and even big companies lose a lot of their investments without getting the final product. Do you know why? Well, it is because they had unclear project objectives. Your project objectives are the most fundamental part that can define your overall CRM development cost. Your project goals and objective must carry detailed, clear instructions. If your set unclear goal and objectives of your CRM development projects, your development team will not be able to reach your defined milestone and mismanagement will stall your project for a long time which will increase the cost without producing meaningful results.


Focus on the Features: CRM customization is a great thing. It enables organizations to capture more revenue with the help of high tech features which is rare in the market. If you don’t have good features to manage your sales, customer services your overall business productivity will fall and with that, your business will see a decrease in revenue as well. So in short, the feature is essential. However, don’t go overboard with it. Don’t just add features only to increase the number of features. Define the purpose of features, id the feature serves you well, then keep it, but if you or your employees don’t even use it, then what’s the point right? Remember, adding features to cost you money and it will cost you more if you are asking for the 3rd party feature because you might need to pay a royalty to have that feature. So, before starting the development, list down what you need and what purpose your features serve clearly.


Use effective training methods: Integration won’t offer you revenue, adoption will. You have invested in CRM but your employees not using it. Maybe because they don’t know how to operate it and they will need training in order to use it in the right way. So to teach them how to use CRM, you have to offer them training and this can affect your overall CRM budget. In order to reduce the training cost, you can simply give training to a few people rather than giving training to the whole bunch of employees. Train a few super users first and as soon as they master the overall CRM functionality let the other employees learn from them in the house.


There is more…


Whenever we talk about reducing overall CRM development cost, you have to think about the costs of expanding, planning and communication besides technical expertise. We would further like to say that custom CRM software solutions cost a bit more than off the shelf solution, but the customer gets more advantages in the long run. Today we gave briefly selected 3 hacks and we will talk about others in our future posts, so stay tuned.


In the end, when you have proper goals, requirements, and ideas in mind, software development, CRM software can be more affordable than most entrepreneurs realize. Do you have any plans for CRM software development? Get in touch with us now to consult further.


Why Customer Complaints Are Good For Your Business.

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While that recent negative review on Google or Facebook regarding your business may have you panicking, it’s better to hear what’s wrong than have your customers go silent. Silence often turns into disappearing customers. And, for sure they won’t remain silent with their friends. You’ll be badmouthed.


When things go cold, your clients will complain. Surprisingly, this can be great for you and effective for your business. Here are some reasons customer complaints can benefit you and your business.


Find Areas of Improvement: A complaint from an unhappy customer can highlight a gap in the organization or an area that needs immediate attention. Management must take all grievances sincerely and analyse the root problem of the complaint. Address any concerns with the client and follow-up with the breakdown in the client service chain to fix the problem. Regardless of how many customers you may have, encourage feedback from clients to improve your business.


Understand Customers Better: Clients can offer you insight into your services and products that you, as a company owner, may lack. Recognizing your clients, their doubts, and their requirements will assist you to serve them better. Even if a client contacts you to discuss minor trouble, you can keep this in the back of your mind to make necessary changes down the line. The easier you make things for your clients, the more likely they are to continue choosing your brand over others.


Build a better relationship: When customers reach you to complain, certainly they want to talk. By talking with them, you will know their needs, their expectations from the company and so on. You have to make sure you save this data to serve your customers better. Here rather doing the entry manually you can use customer care management software. Use the data to build a personal relationship with the client to understand any other pain points and strengthen certain service values within your organization.


Increase Word-of-Mouth: If you are still in doubt about how customer complaints can benefit you, this point will definitely change your mind. The more satisfied customers are with your service, the more likely they are referring their friends and family to you. When a business handle a custom complain appropriately, clients will be left with a positive image in their subconscious mind, even if your services or products weren’t able to meet the expectation on the first occasion.


Improve your business problems: Complaints can draw your attention to the internal processes that you were overlooking. With the day-to-day busy schedule, you might not have been concentrating on how each of the business parts was doing. When clients complain, they’re bringing them to your awareness so you can get them fixed and make sure to change things so repeated mistakes never happen again. This could include a rude staff member, delayed response time, or poor service & product quality.


So embrace customer complaints with open arms and look them as possibilities to better your product/service.


Managing business and taking care of customer complaints is a daunting task. Fortunately, after-sales service software & customer care management software can assist you greatly. If you don’t know where to get these life-saving tools, get in touch with us now. We are CRIMS available 24/7 to answer your call.


Ways CRM Software can enhance the productivity of your business.

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Businesses are continually searching for techniques to increase productivity since more prominent productivity indicates more growth, less costs, and more conversion. CRM or Customer Relationship Management system is a solution developed with collections of features that are designed to work in accordance with your company’s requirements. Here are five reasons why you should consider investing in CRM software technology:


Better Lead Management: CRM has an inbuilt feature that can manage leads efficiently. It helps a user to prioritize leads according to their validity. A hot lead will be placed at the top of the list, so sales reps can follow up with the lead immediately to lead them through the sales funnel. Where’s a weak or cold lead will be placed further down the list. Being able to analyse the quality of the leads, assist organizations to be more productive because more time will be dedicated to those people who are really interested in making a purchase.


Optimal Communication: Having access to secure and up to date data is essential for your sales force’s convenience.As a centralized system that presents information to multiple departments through a single source, CRM helps to seamlessly combine sales & marketing roles. It assists multiple teams to easily cooperate, thereby helping employees to answer customer inquiries quicker, which in turn, can help boost sales and productivity.


Improve Productivity: CRM boosts productivity because the software is developed to overcome everyday operational barriers. This is the advantage of automation: it is always there, quietly working behind everything, helping business processes. This CRM software will collect & save all data quickly and securely, so you and your employees always have access to the newest developments. This will produce a more systematic and successful organization.


Simplifies stock management: Well-integrated CRM software enables employees to check the level of stocks at any time with a few clicks. This helps to offer customers a great experience. Why? Well, when your employee has access to stock levels at other stores or warehouse, they can do their best to get what their clients want. This further makes it simpler for managers to corporate employees to manage stock afar.


Faster After Sales Services: The responsibility of an organization doesn’t stop after completing sales. A business that wants to dominate the market for a long time must offer excellent customer service. To be a successful organization you must answer each query of the customer rapidly. Or if you can’t solve the concern yourself, you must forward it to the respective department. And CRM software can do this efficiently, without employees needing to walk to the other person. This reduces miss-communication and saves time which in turn grows business efficiency.


The End Game


In this post, we discussed how CRM software automates various functions such as business analytics, team collaboration, customer retention, etc., enabling your business to boost productivity. A study conducted by Gartner predicted that by 2021, business organizations will mostly invest in CRM software for obvious reasons. If you want your organization to take the lead, you have to plan for tomorrow and build a full-proof business plan and you can’t do that without a CRM software.


If you need an answer right now, how about getting in touch with the best CRM software company in Delhi? At CRIMS, our experts are available to answer any query related to CRM and ERP software. So what are you waiting for? Contact us now.


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