Do You Need an Industry-specific CRM?


Every business has its own unique need and does follow a unique business process. This is the reason one enterprise software is different than others. For example, CRM software development for eCommerce which is meant to serve the online marketplace can’t support the manufacturing industry.


Why use an Industry-Specific CRM

I think at this point, you have realized that there are many CRM software out there to choose from and which increases the chance of confusion in picking the right one. However, picking up the right CRM is crucial for business success. Why? Because, as we said earlier that every business has unique needs driven by customer and industry needs, demand for personalized CRM has increased because of the unique advantages they offer.


What is an industry-specific CRM?

An industry-specific CRM is often recognized as vertical CRM as they are focused on a particular vertical marketing niche. They are built to serve only a single industry. Vertical CRMs have inbuilt features that can answer common industry workflows and processes, like automotive dealer management process, real estate licensing management, etc. For highly regulated businesses, vertical CRMs often come in with built-in functions in place to ensure industry laws are being met.


We talked about the vertical, so now let’s dive into horizontal CRM. Never heard of this? Well, even if you didn’t, they are very common in the market. They are more spread out throughout the market. trade CRM software development company can build them as per your needs. From bare minimum to a complex and fully customizable state of the art business platform.


Who are industry-specific CRMs for?

A vertical CRM comes in with built-in features and required information about the industry is going to serve. Since they come with the inbuilt required feature, users can start their daily work right away. If you are a part of the heavily regulated business environment, industry-specific CRMs can help you to guarantee you adhere to the regulations.


Which industries have their own CRMs?

Automotive: Desking tools (customer finance) plus dealership management in a single comprehensive platform


Real Estate & Mortgage: This tool keeps a record of customer engagement details and document management features along with high volume lead generation.


Insurance: This vertical CRM comes with E-applications and e-policy accessories to improve agent productivity


Construction: Ideal for the construction project, making a business proposal, and this tool also can work on maintaining order.


Hospitality: As you have already guessed, this tool helps to maintain the balance of the hospital’s chaotic environment. Essential document management to making a proposal, everything can be done through this tool.


Startups: This is highly scalable and right for the businesses who are thinking of entering the market for the first time. It is affordable, but do come with essential tools that are essential to delivering business growth.


General B2B: A business needs to manage its account efficiently and efficient is not synonymous with a spreadsheet! A trade CRM software development company can develop a CRM which can manage B2B business contact efficiently and securely as you would expect!


General B2C: This tool helps to manage leads and take note customer engagement, keep an eye on sales channels and more. If you have been searching for CRM software for eCommerce, this might be the one which will fit your needs.


The answer depends on you. As you can see that there are plenty of options out there to choose from and if you are happy with the one available in the market then, no you don’t need a specific CRM. However, if your business requirement is unique and want most benefit out of your CRM, a personalized and industry-specific CRM is a must.

Why successful businesses build Custom Software Over Off-the-Shelf?

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Custom software development is the method of building software which is specially developed for the user or a group of users within an organization. And the sphere of custom software development is getting robust every passing day. Custom software is personalized and developed to meet the specific requirements of a limited number of users. It is developed to guarantee that all your special choices and specifications are accommodated.


In today’s aggressive business age, everyone desires to move from being good to the best and a custom tool can help you do that with ease. Here’s how:


Optimize business processes: The majority of businesses address bespoke software developers to optimize in-house business processes. Be it a simple database for an MSME or a complex independent software solution for a large multinational organization, personalized or custom software have the capability that the app will resolve all problems of its customers.


Tailor-made: A generic off the shelf software is made for mass users. After the acquisition, you will find, most of the time the costly software only making half of the job and to do the remaining job, you have to go for another one. Your needs can be simple but in order to get software according to your requirements, you have to buy a full package which will definitely raise your budget. Custom CRM software, on the other hand, is made to fulfil your goal. It is exclusive to your needs, despite how significant or insignificant it is. You will be spending on exactly what you need.


Unique: Business doesn’t comply with similarities to be successful, you have to be unique and stand out from the crowd. If the business is using similar software, sooner or later, they will lose competitiveness and another business hawk will jump in and snatch the customers from both sides. A custom software made by Custom CRM Software Development company can offer you the uniqueness you need to guarantee business success.


Integration problem: Compatibility issues drain resource and productivity. Off the shelf, the software doesn’t play with other existing business applications which is a serious issue for business. A professional CRM software development company will ask you about your current software list and personalize the software so it works in harmony with the applications and integrates well with the existing ecosystem.


Security: Cybercrime is growing every single day and black hat hackers are continuously on the hunt to exploit programs. Did you know why Linux has the lowest number of viruses? It is because the users on these platforms are quite less than other platforms. Similar to this, a shady person will always want to destabilize a huge user base to do maximum damage. If you have your own piece of software you have a relatively low user base and you are using it behind closed doors. And, if anyone finds vulnerabilities, you can take help from Custom CRM Software Development specialist to fix the vulnerabilities right way.


Save cash: Custom software development helps you save expenses as it is made to meet all your requirements, nothing more and nothing less. This way you save the cash you would otherwise be spending on other costly software that would do half of what you need. And you don’t have to spend what you don’t need. Furthermore, if the software can cater to your specific requirements you can reduce the manpower required and thus save more that way.


Custom CRM software solutions are specialized solutions that are developed mainly to boost business efficiency. Today you’ll find many companies offering custom software development in different parts of the world. Location is not at all a constraint now with offshore outsourcing. Through a professional software development company like CRIMS, you could develop the software you need very easily and get a huge burden off your shoulders.



How can CRM maximize your profit?

custom based cloud crm software

Today’s business environment is changing at a rapid speed. With every passing day, the business of every shape & size, new or old, must take necessary steps to stay ahead of their competitors so that they can increase their sales and business revenue. With the rapid change in the IT sector, a number of programs have appeared in the market to help the business world with their marketing; and the Customer Relationship Management software or the CRM software is one of the brightest examples of this advancement. The CRM applications have many benefits for a sales manager, it also tremendously increase the sales of a company, small or large, and boost the revenue. Below find a brief analysis of how CRM can boost your profit.


  • Custom CRM software solutions are made to serve customers. They are sophisticated tools with the capability to record as well as analyze every single detail of your customers. You can easily know your customer’s needs, linkings, their spending patterns, habits, age and more. This data is crucial to better understand your target for placing a personalized marketing strategy which will boost sales significantly.


  • Knowing the market can be a lot of help for a business because the administrator can take the necessary step in order to build a business strategy to efficiently catch customers’ attention and to bypass any inhabitable risks that may hurt a business adversely.


  • The CRM developed by a professional software development company works as a centralized repository for all client information. It does not just store the information, but with the incorporation of different inbuilt features, it also facilitates easy data examination, which can create detailed patterns and can guide crucial decisions most logically, thus reducing the risk of a wrong decision and increasing the chance of profit.


  • As we stated earlier that a CRM is developed only to better customer relationships and yes, it does fulfil its job quite marvellously. The personalized and robust customer-oriented platform manages the front-end process across various departments of the business and helps to set a suitable engagement rule with the prospects. Improved customer service can heavily add to customer satisfaction and help in the growth of the company: which in turn can offer more sales and profit.


  • Every business is unique and they serve a different purpose, so it is essential to have unique tools at the disposal to meet their unique demands. CRM software is very modular and you can scale, it’s featured or may remove them according to your requirements. So, irrespective of the size and type of your business, if you think your business is missing on something, it might be a CRM solution that can reduce the number of errors and help you to boost business efficiency to earn more.


  • Building productive relationships with customers is an essential part of business operations. Customers are recognized as economic driving forces behind business success. At present, the numbers of businesses are in thousands, prospects have the advantage to use the service with business rivals that are constantly growing, thus causing businesses that are inadequate to develop a good relationship with their customers.


Customer Relationship Management is a system of managing relations with clients by presenting technology and process information. Help with filter client demand for an enterprise CRM system, which led to a very high chance to make a business successful.

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