Why Lead Management Systems are really important for businesses?

Lead management software

There are many lead management software, some simplistic and others more complex and complete, but without any second thought, a business that doesn’t have some kind of software or system to capture, manage and nurture leads will face notable disadvantages, particularly if the business is involved with internet sales.


In summary, we can say that the leads generation is a process of drawing customers and the collection of registration data, such as emails, phone numbers, addresses and names of the prospects, so that you can reach out to them for selling your service or products. Obviously, without the application of lead management software systems, this job becomes expensive and ineffective.


Luckily, these days, there is a broad range of lead management software, each fitting for all types and sizes of institutions, big and small.


So how exactly a Lead management software help a business?


It Effectively filters out bad leads: When you have excess leads, it’s could get virtually impossible to zero-in over particular prospects. But it would be better if you spend your resources on focussed individual prospects whose needs intersect with your business services. For a human being, it is not practical, even impossible job to find out the best lead out of thousands. However, the lead management software has handy tools that help to separate out the leads who are interested in doing business with you. So without wasting time and resources on colder leads, you can reach out to those who are already showing interest in doing business with you.


It collects data and offers Personalize Customer Interactions: The information generally consists of everything you find out and learn about your leads through website visit patterns, email marketing, form submissions, and social media interactions. Using this data, it is possible for you to evaluate customer preferences. You are also able to follow the discussions they have with your sales teams, thereby allowing you to personalize client interactions.


It is affordable and Intelligent: Automating lead management efforts are an excellent way to carry on engagement when a lead wants to communicate with you. It’s likewise an exceptional method to re-engage with possible customers if they are not visiting your website or opening your emails or SMS. An effective lead management strategy can have a tremendous impact on your whole marketing policy. A study conducted by Forrester shows that lead management offers 20% boost in sales opportunities on average. The study also revealed that businesses who use lead management software to carry out an efficient lead management operation, make 50% more sales at a 33% lower cost!


Final Words


The successful implementation of a lead management system is crucial to overall business success. When you have the tool, you must use it to the maximum and help grow your bottom line.
Despite of which lead management software you choose for your business, the most crucial thing is to recognize what advantages they can bring to your business, such as capturing, qualifying and targeting prospects, and passing to the sales team more promising leads that become loyal customers.


Want to learn more about lead management or CRM tool? Take a look at our previous post Benefits of lead management system blog and Basic features for an ideal sales management software blog.


Have a question or looking for Lead Management Software System company in Delhi/ India? Contact us now. We are here available to answer your call 24/7.

How erp enhance business productivity?

custom erp software developed

ERP software has become an integral part of all well-organized and successful businesses. Enterprise Resource Planning or ERP is a term every business owner must be familiar with. ERP is a software solution composed of a variety of flexible modules that integrates the different departments of a business in one place. If you are going to transform your business, then ERP software can revolutionize your business world by transforming the way you run your businesses. Learn how ERP improves productivity in manufacturing industry by reading on.


Management Integration: The best ERP software is an effective tool that can set an automated task to manage the resource of the business. It shares the burden of people who are involved with managing resources and these tools are designed to employ the resources in a very efficient way. ERP software manages all your business data and records it in one pre-assigned a place, no need to maintain the spreadsheet and log file since ERP systems will update all the records automatically according to your desire. It keeps the record of business records in systematic manners. Additionally, these tools are developed to follow up projects’ target and goals of employees and assist in updating all employee data effectively. When you use a cloud-based ERP, the process of managing business becomes simple and business gets assured data accuracy as well.


Financial Controls: Finance is the heart of every business, the business owner must keep a sharp eye on how the accounts department is working. ERP enables management greater visibility into the finance department’s overall performance, so the functioning of business accounts can be examined with full integration of performance analytics. By keeping on top of the economic situation there are possibilities to increase business revenue and to enhance financial controls and risk management.


Improved communication: With inbuilt exceptional workflow & reporting alerts, modern ERP software can help to spread accurate information rapidly if any problems occurred or priorities change. The ERP software sends sales information to the warehouse or shop floor almost in real time to prevent any shipping error or overproduction. It further alerts suppliers of changes in demand and assists teams to coordinate projects or complex orders.


Fact-based decisions:If your business does not have an ERP system in place, employees and people from the management rely on the guesswork or they study previous year’s records to make any decision. Now, this is not only a time-consuming task, but it is also a field with many uncertainties that can jeopardize your business success.


ERP software, on the other hand, offers a real-time evaluation report with just a few clicks. As a result, now your employees can make optimal decisions that will lead your business in the right direction. If you want to see your organization at the top of the market food chain, ERP, software development for your business is not an option its a necessity.




ERP not only addresses the current demands of the organization, but additionally offers a chance for refinement & growth in the business process on a constant process. ERP software automatically offers all the necessary data of many business areas, with the help of above-discussed points it is quite obvious that ERP helps businesses in increasing the productivity of employees as well as organizations.


Convinced?Ready to learn more about ERP or ERP software companies? Call us at (91)-11-46543243. Our Software Consultants are available and willing to answer all your queries and assist you to get started on choosing the right solution for your enterprise. Get in touch with CRIMS, one of the Best ERP software company in India, serving to fulfill your business application needs.


CRM trends that will dominate 2019

custom based cloud crm software

2018 was a fabulous year for CRM software as we witness the advent of more powerful virtual assistants, social CRM and automated workflow powered by AI. Top-selling CRM vendors are continuously innovating their systems to better assist their customers to boost conversion rates, gather customer information, grow revenue and improve customer satisfaction. There will be several brand new advancements in CRM technology, which will dominate the CRM landscape. In this blog, we will feature some of the most prominent trends that are set to influence CRM in 2019 and further years.


Social CRM Will Boost customer Relationships: Social CRM highlights the wish of clients to engage in collaborative conversations and assists businesses achieve this. Businesses will embrace Social CRM not just to obtain customer data from various social media platforms, but additionally design personalized experiences for clients that make them offer substantial value in return in form of engagement, attention, and advocacy.


Conversational AI-Powered CRM: Let’s begin with the elephant in the room AI! AI has covered a long way to come here and they are making a lot of noise in the world of custom CRM. In 2019, AI is expected to enable voice functionality. This will improve client satisfaction tremendously. Now, the user does not have to type anything, instead, they can just talk. Like voice assistants on your smartphones, AI-powered CRM allows businesses to analyse data from both simple and complex information sets using voice commands. Best CRM software with voice assistants will benefit the user quickly and easily obtain data through desktop and mobile applications.


IoT- The Future of Customer Service: IoT or Internet of Things is the new kid on the block and have tremendous potential to improve customer service and drive sales. Integrating CRM with IoT applications will enable the user to evaluate data generated from synced devices, and in case any difficulties arise, they can fix them remotely. With every device connected to the internet of things, different industries will get remodeled and IoT in CRM software will manage such change by automating customer service for resolving queries immediately and efficiently.


Data Mining Becomes Prominent: Data mining is the method of gathering large sets of data and using AI, math, and machine learning process to provide you reliable business forecasts. Businesses have already gathered piles of data about their clients. However, it is possible that they might have failed to use it properly before. With the integration of AI and machine learning method, businesses can successfully begin to utilize data more efficiently to avail of the maximum benefit for customers and themselves.


Final thoughts


Now that you know what CRM software has in store for 2019, it is the perfect time for you to take benefits from the updates. These new trends will enable you to manage your business and offer your precious clients the treatment they crave for.


Update to the latest CRM technology today with the help of the best CRM software company in Delhi/ India. We have great expertise in building custom CRM software by applying the latest technologies at an amazing price. Contact Unicode Solutions for more information.


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