Irrespective of business shape and size, a CRM software can help a business owner to get things organized. The main benefit of CRM is to store client’s contact information, track deals and ultimately streamline the sales team’s activities for minimal input & maximum output.
While every CRM software is not the same- depending upon your business type, need, size and function priority- they generally share some common features. These features are the pillar stone of a good CRM tool. And while shopping for CRM, focusing on these features can ensure you don’t end up using a costly and overrated address book!
So, let’s take a look at the key features of CRM that can ensure business success:
This is a process of storing and organizing contact data so that it’s easy to access. CRM tool is a software that is designed to help you and your sales team to better connect with your clients.
The core aspect of this feature is that it enables you to store an extensive amount of data which includes customer demographic data such as; name, location, email, gender, age, etc.
With this particular feature you can further track your customer engagement process like- when they open an email, click on a call to action button, download content, visit the website, etc. The contact management feature generally collects every single data about clients and presents it on a single page which is absolutely necessary for better client management. According to Sales force “Well implemented CRM tool can increase customer retention by as much as 27%”.
Reporting & Dashboards:
This feature enables you to intercept client data. The CRM dashboard provides you real-time in-depth insights into client data like leads, accounts & opportunities to be able to analyse sales performance, sales report, account progress, performance and many more.
With real-time reporting, you can gain deeper insight into your clients which can help you to offer personalized service. Moreover, CRM Reports and Dashboards show consumer profiles by industry, company size, geography, productive assets, resources, and other essential characteristics as well. To understand your consumer base and how it is changing over time, there’s nothing better and easier than a CRM dashboard.
Social media integration:
Your clients are using social media every single day and CRM developers understand this fact. This is the reason, today, many CRM comes with inbuilt social media integration. With this feature, you can jump into a different social media platform directly from your CRM tool.You can track the performance of your social media campaign, modern sales CRM even lets you see the number of shares, comments, like and dislike in one single page. Since social media acceptance is growing in India, we can see that many sales CRM vendors integrating this feature without even asking for a penny, which is good for a business owner.
It’s a must-have feature if your staff working remotely or in the field. With this feature, they will be able to access all CRM features, receive notification and will be able to manage everything from one location via their smartphone or mobile devices.
Aside from the above mentioned most popular basic features of sales, CRM, the following aspect also has a large impact on business success:
Ease of Use
There are many other CRM features also, however, they are vendor and product specific. It is crucial that you know what features you are getting when you buy the tool from a sales CRM solutions provider.
Do you want to know more about how CRM software can increase your business ROI? Reach out to CRIMS for in-depth analysis and price estimation. If you were searching for the best sales CRM tool in Delhi/ India, your hunt is over now. Contact us today!
If you are searching for the best CRM( Customer Relationship Management) tool, you are not alone. CRM software is a huge business- According to Gartner, in 2018 alone CRM was worth $ 40 billion business!
Since the industry is so vast, it’s not surprising that hundreds or maybe thousands of products have emerged throughout the year, all with their own pros & cons.
With all those shiny CRMs out there, choosing the right sales CRM software for your business can be a difficult job.
If you are going through this particular situation, hopefully, this blog post will offer you some guidance on how to choose the perfect CRM tool for your business.
Understand different types of CRM:
It is essential that you clearly understand different types of CRM tools that have been built to answer the needs of different business verticals. So before you select the best CRM, you must know what problem you are trying to solve. Know the factor which differs CRM tool with each other, factors like Sales intelligence, Sales lead management, campaign management, analytics, operation, customer relationship & collaboration. Understanding different CRM is crucial and takes your time to analyse the differences.
Ease of use:
This is one of the key components of getting CRM success. The cost and feature of your selected CRM can be perfect, however, is it comfortable to use? Most monumental mistakes you can make is buying a CRM that is difficult to use for employees.
If the software is difficult to use, the adoption rate by employees will be low and this can lead to business inefficiency. According to Inside CRM, ease of use is the most crucial variable you must keep in mind when shopping for CRM. Before choosing the product, ask this question to acquire the best CRM for your business:
How polish the URL?
Does the transition animation flow nicely?
Does the sales team love logging into the CRM daily?
Does it have an easy navigation button?
A great CRM must be capable to work in harmony with your existing business applications. If your CRM software doesn’t play nice with other applications, you and your employee’s life will get miserable. As a sales CRM software provider, we would like to say that, take it as a ” Red flag” when a CRM system doesn’t play well with the organisation’s existing application. If the tool isn’t flexible enough, move on, try other CRM tools.
Native mobile support:
Mobile is essential and we don’t have to convince you to recognize this fact. Needless to say that if you or your team is not able to access the tool from bile devices such as a smartphone or tablet, you have made a bad investment. Spend money on CRM that lets you answer a distress customer call while you are on the move.
Once you have implemented, how your vendor will assist you when you have an issue? Before purchasing a CRM tool, make sure to look into the types of support or maintenance you will get. You can always read online reviews or contact their existing clients to investigate your selected vendors after sales support.
If you run into a problem which cannot be solved on your own, it is crucial that help is available when you need them. Otherwise, you will struggle to use the software and won’t get the maximum result from your CRM solution.
Can’t Find It? Consider Building It
No matter how much and how long you search, there is a possibility that the CRM market may not deliver you the right solutions for your industry or workflow. It is a very common incident, faced by many. It is a very common incident, faced by many. That is the reason Crims emphasizes that if the shelf CRM software doesn’t satisfy your need, you don’t have a compromise. That is when you must consider building a custom solution to fulfil your needs.
In today’s competitive and convenience-focused society, no one wants to travel miles to buy things. Instead, customers want to get things with a few clicks and touches.
Since the majority of people browse products online, it is obvious that you must have an Ecommerce website irrespective of your business scale.
However, if you still in doubt about owning an e-commerce website, then look no further, here are the top 5 reasons why e-commerce is so necessary for your business and just how much you can benefit from moving online today.
Your customers are moving online, they are leaving the traditional way of shopping. Hence, if you want to sell your services or products and want to increase your revenue, you can’t wait for your clients to come to your place. You must do what your competitors doing already. You must set up a place where your prospects can look, compare and buy things at their convenience.
Expand your business reach:
Today, the internet is everywhere, people throughout the world can visit your website at any time, indicating that for those looking to grow their brand and business reach out to a wider audience, you have the opportunity to do so. Compare the number of users you can reach through a website to the number you can reach through a physical store, there’s no reason you shouldn’t look at taking your business online if you’re looking to increase your reach.
Your customers are always searching for the best deals. If you sell your products through an e-commerce website, you will be able to sell your products at an aggressive price. Why? Well, when you are selling online, you are not paying bills like shop rental, security measure, utility bills and you don’t have to pay a large number of employees as well, which without any doubt reduces the overall cost of your product or services.
As your business grows, it is obvious that you will introduce more products and very likely you will love to increase your audience. An e-commerce website offers you the flexibility to expand your product lines, add new features whenever you think is necessary without relocating to new and larger premises as you might have to with brick and mortar stores.
An online shop or e-commerce allows you to enjoy increased profitability with less risk as you will most likely require a smaller workforce with the reduced risks of rogue workers, shoplifting and damages to products that can often happen in a physical shop.
Increasing the number of possibilities to market your products and services can massively contribute to the numbers of sales you generate. However, don’t think that simply by creating an e-commerce website you will automatically drive more and more new customers. There is still some work left that has to do in order to get business success; such as driving traffic, present informative content and engage visitors.