CRM Role in Sales Strategy

CRM Software Development

Do you know CRM can increase your sales efficiency and employee productivity? Do you know a sales CRM can increase your revenue growth by more than 245%? There are many market studies like this, and you can find a few of them here. Even after reading this number if you are still in doubt whether or not to invest in, CRM software development for Sales Management, we would like to highlight some benefits of this CRM.


Better sales potential: Knowing what your prospects want and need to increase the chance of selling something more than 60%.  Sales CRM offers exceptionally detailed customer insights and treat prospects as leads. By using analytics tools in conjunction with market data about the prospects, your sales teams can offer personalized services, products, and solutions that they were looking for.


Customer Segmentation & Targeting: A business has thousands of prospects and their needs and preferences don’t match with each other. It is understandable, but how would you target them? If someone wants to buy a”blue ” colour shirt, will he/ she like a ‘red” colour shirt advertisement? The answer is obvious! CRM, developed by experienced Sales CRM Software Solutions Company adds features that can segment the entire customer database automatically according to their needs. So, at the end of each marketing campaign, you can make sure that the ads have been delivered to the right people.


Track, Analyze & Repeat: Marketing is a job that needs continuous improvement. However, if you do not know where you should make changes, how you will optimize the campaign for a better outcome? A sales CRM can track and analyse your current marketing campaign and let you know the area that needs your attention. You can use the data to strengthen your marketing and you can push your services and products more aggressively.


Nowadays CRM software for Sales Management has become quite necessary for all sorts of businesses. Businesses profit immensely from effective sales CRM software as they can now attract more prospective with less effort. If you are not making use of these tools today, you are losing a lot.

Explain the modules of Sales CRM.


CRM or Customer relationship management generally covers a wide range of ideas, and principles regarding handling and building relationships with clients using data about not only clients but also associates suppliers and employees. A sales CRM software should ideally support business in executing one or more functions with diverse kinds of functionalities. Here are 3 of those functions:


Automate Inquiries capture:  CRM software for Sales Management enables you to capture inquiries easily and without any direct human interaction with the customers. A professional Sales CRM Software Solutions Company like CRIMS can integrate a feature that can work in the background to collect an enormous amount of data submitted by your prospects through platforms such as your website, social media page, etc. Later, these inquiries get segregated based on their priority and later CRM redirects them to solve the problem to the responsible person. The entire process gets executed within a second, without making any error and wasting valuable time.


Social Media Management: Do you want to increase your sales by making use of the digital marketing method? If yes, then CRIMS CRM can help you in optimizing your digital marketing approach. How? Well, our sales CRM comes with features that can track every aspect of your digital marketing efforts to strengthen your online presence. Every single click, like, share and comments get tracked and that data gets displayed in a single dashboard. Use the information, optimize the marketing strategy and bring in more successful clicks and grow your revenue.


Inventory management: Owning an online business? Dealing with a messy inventory? We can understand your situation and we can help. CRIMS‘ CRM comes with state of the art features that can track inventory situated in multiple locations in real-time. In case your inventory reaching the minimum stock mark, you will receive a notification so you can take appropriate action before things get cold.


To summarize, the benefit of a sales CRM software comes in many forms. It effectively lets you prioritize and meet the promises you have made to your prospects and clients. You can easily track, plan, measure your inventory and deliver your services and products on time. And there’s always room for even more! Interested in acquiring sales CRM software? Don’t know what features you should include?


Why do you need After Sales Management Software?

After sales service support software

The idea of ‘After-sales service’ is linked to extending help on the post-purchase of the product and service. This critical step is the backbone of your business that reinforces your customer retention and promote customer loyalty. In fact, studies conducted by the ‘Marketing Metrics’ shows that your business has to potential to gain a 60-70% higher chance of selling a new product or service to your existing clients rather than new ones.


However, giving great after-sales service to thousands of customers, measuring their demands and offering a proper solution is not an easy job. Luckily, after-sales service management software is here to rescue.


Why do you need after-sales management software?


Offers great support: Good after-sales service means measuring the problem and offering a solution as fast as possible. However, keeping track of thousands of clients is not a child play. Things can go south at any time! An after-sales service management software records every single customer engagement data. Analyse the needs and assign the work to the most suitable person to efficiently tackle the customer concern. The problem is solved within record time without leaving any bad vibe.


Build a relationship: A simple, yet one personal message can do magic for your business. For instance, if you can send birthday wishes to your existing customers, they will develop a sense that you care for him/ her. And if they need something, definitely at first, they will think about your business. However, how would you manage thousands of contacts and send them personalized emails or SMS? Well, the answer is good customer service software. This application is designed to be a fabulous contact management software that can send SMS and email automatically, even your clients are not purchasing anything right at the moment. So sit back, relax and concentrate on your core business strategy is everything being taken care of.


Get business Insight: Many performance indicators such as deal close-ratio, sales rep’s performance, the average time to close a deal, etc. play a significant role in streamlining your sales funnel. After-sales management software keeps these data in one place and offers a 360-degree view into every aspect of your business niche, giving you a tighter grip over your entire sales funnel.


Those are only 3 benefits and there are many others and we will cover that in our future posts. Remember, if you can keep your customer satisfied with good after-sales service your business will reach the heights faster and beyond your expectations.

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