What Does CRM Do?

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What is CRM?

Let’s begin with the abbreviation  CRM stands for “customer relationship management”. It is a dedicated piece of software that focuses on how you engage with your prospects. However, there’s more to it than simply boosting customer interaction. A custom CRM software can increase business productivity, analyse market trends, reduce business expenses, boost ROI and much more.


What can it do for your business?

A custom CRM software made by a professional CRM software development company can save an enormous amount of time, resources. Though custom CRM software might cost you a bit more, it does come with a lot of benefits. And, if you do utilize the tool properly, you will get the reward very fast. The more vital benefits include:


  • CRM improves the relationship with your target customer and it steadily keeps a positive relationship with your existing customers to boost sales. When you invest $1 in a CRM, you can expect to get a return of at least $5.


  • More than 65% of customers want a personalized experience. CRM can analyse your prospect’s needs & demands to deliver tailor-made experience. This helps to improve better customer relationship which later translates into more sales.


  • CRM software nurture leads for convenient cross-selling of products and services. Studies have proven that leads that are nurtured by a custom CRM software built by a professional software development company, can convert 47% of the time. In comparison, 79% of leads pursued without a CRM never convert.


  • Establishing a more efficient marketing message is the goal of every business owner. With CRM, communicating with your audience is made more specific. Without CRM software in place, more than 75% of all marketing leads are never converted to sales.


  • Innovation is now more personalized since your business is equipped with a clear-cut view of what your audience looking for and not what you thought they want!


  • Because you know the answer to your prospect’s needs and demands, you can offer personalized product and services which your prospects will love. So, you can be assured of customer loyalty and more customer acquisitions and more profit.


CRM built by experiences CRM software development company offers a good and effective communication channel and method to boost customer engagement and business efficiency. If you are thinking about expanding your business, acquiring a custom CRM software is the smartest choice. Need help to understand more about CRM? Well, we are here to help. Contact us with your CRM queries now.


Reasons why you should build a custom CRM system.

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Custom CRM software solutions are not your average CRM. A custom CRM software is designed and developed to meet you or your business’ specific needs. This software is built by the expert custom software development company so one can guarantee effectiveness and business efficiency. And this is the reason business owners are nowadays leaning towards developing their own personalized CRM solution, rather depending on the shelf software which is being used by the competitors.


Custom software  vs  off-the-shelf software


  • Custom CRM software is created to match the specific demands of an organization. So, it is ideally tailored to the requirements of a business and works accordingly. However, a generic off the shelf software is extremely complex and may need a lot of time to master the features. It has numerous features that you will not use at all, but you will pay for them!


  • As we said earlier many times now, custom CRM software is built for your specific needs. So it can solve existing issues easily and has the potential to adapt to future needs as well. Off the shelf software, on the other hand, is not meant for your particular problem and if you have any unique one, you can’t solve it through.


  • According to market studies, more than 15% of businesses find difficulty in integrating the existing software with off the shelf CRM solutions. Custom CRM software solutions can efficiently integrate with existing systems and present a fully integrated IT infrastructure. If you obtain off the shelf software, your business has no power over the development and thus cannot make any modifications to the software, even if it seems the need to do so.


  • In case your employees face any difficulties, you can directly contact the custom software development company and get the issue fixed quickly. It saves valuable time and resources. If a user faces some problems with off the shelf CRM, then the concerns may take a long time before the organization solves the issue.


  • The market is becoming more aggressive and tech-savvy. To stay ahead in the League, you have to use a modular system that can be changed or tweaked according to your business needs. And a custom CRM software is perfect for this. Because you can personalize this software at any given time. according to your needs. On the other hand, a generic CRM software won’t give you the flexibility to add more features to your own preference.


  • Yes, during the development phase you will be spending more than acquiring an off the shelf solution. However, generic CRM owners normally charge the business on a total user basis and they charge every month. So, you will be paying as long as you use the software, which will translate into more money!


  • Need to scale up your business software? Well, with a custom CRM software, you can do that anytime. It’s your software and does whatever you want! We wish we could have said the same for an off the shelf CRM!


  • A business can gain an edge over the competition by using Custom Software as the opponents are not using the same software.


As you can see, custom CRM software offers you a competitive edge and higher revenues. Moreover, it is easier to use. At the same time, it involves a little bit higher investment in terms of money and time, but we think you won’t regret it at all. Before you acquire a CRM though, you must understand the perfect way to select a CRM. If you do not know how, well, we have covered that here.


CRIMS uses advanced technologies to offer innovative solutions and help customers to meet their business goals cost-effectively. So what are you waiting for? Get your own CRM today. Get in touch with a CRM specialist now!

Why You Should need Custom Software Development?

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Efficiency, productivity, goes hand in hand with businesses’ profitability. The tool which can deliver exceptional flexibility and performance can make the difference between a successful and losing business. Thus, maximizing efficiency and employee productivity must be the primary concern of any organization. To achieve this efficiency and productivity, modern-day businesses make use of CRM. However, for many businesses, a generic CRM doesn’t offer everything and to achieve maximum revenue they tend to go for custom software development.


Top 5 Reasons Your Business Needs Custom Software


Off the shelf, applications are very basic in general. It does come with many features, but most of them are useless to your needs because every business is unique, right? Most of the time off the shelf software isn’t capable to offer to personalize specific business needs.


Using multiple software to do different business tasks?

Are you juggling between software to do multiple jobs like one for customer data, one for accounts, one for shipping? Custom CRM software solutions can efficiently do all of these and more in a simple and user-friendly single dashboard!


You’re tracking and analyzing information traditionally?

Your employees using a spreadsheet to keep track of the business data and losing precious productive time? Yes, keeping track of sales reports, client needs, etc. is not an easy job. But these can be done efficiently if you dare to move past from the traditional way of recording business data. A custom CRM software is a centralized platform that stores every single data easily later to be analysed by business administrators.


Making errors in repetitive tasks?

In a business payroll, invoicing, inventory management generally happens every single day. However, if you think since these jobs are repetitive and there is no chance of mistake, then we are sorry to disappoint you! An extra keyboard button press or a transposed number can be the reason for many sleepless nights. A custom CRM software solution can do this job easily, by maintaining high error-free accuracy and everything is done automatically.


Unable to scale your software?

You own a business and it will grow with time. That means the number of employees, inventory, product/ services, the customer will grow eventually. And if you happen to use an off the shelf software you will face a tremendous amount of difficulties to scale up your existing software which matches the growing needs. On the other hand, if you have a custom CRM software, you can do that without any hiccup, just a call to a Custom CRM Software Development Solutions provider, and you are done!


Do you have multiple business locations?

If your business has a different location it would be difficult to keep the updated data from different locations. Now, this is a major problem for a business administrator and sharing data email or via text can largely cause inaccurate information. A custom CRM can automatically collect every piece of data from multiple locations and present it in a unified dashboard. This helps administrators to keep a sharp eye on everything happening in other business locations, without needing to leave their office!


So Why You Should need a Custom Software Development? Well, the reason can be summarized as, to reduce human error, to maximize productivity, increase business efficiency, to check on different business locations, to scale up your business and more. So interested in making your custom CRM software? Worrying about the cost? Don’t be so, by reading this blog, you can make a rough budget to develop custom CRM software solutions. However, if you need a more personalized answer, get in touch with us now.

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