What is CRM Analytics?

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Running a business has become tougher in today’s time. Nowadays customers usually cannot be dealt with just a smile. It takes a lot of convincing and trust-building to make customers happy. If only you can make your customers trust you, only then can you have your sales generated and do not worry, this article will tell you how to do that. The CRM software company will help you gain your customers’ trust with CRM software in no time. CRM helps you improve the customer service experience with tools in marketing, sales, and analytics.


CRM plays a great role in customer services. A CRM system helps give your customers a clear knowledge of your business. It gives you details in numbers of how well your business is doing and tells you what to improve and how to do it until you have perfected your business.


CRM Analytics:

CRM analytics provide easy to understand documents based on the history of the customers for the company to make a better decision which the customers like and are favourable for the company. Analytics is the most important part to know for business. It does not matter what type of business you have, if you do not have analytics, you cannot move forward with dealing with your customers properly.


CRM analytics is quite necessary for your business as explained below:


Keep an Eye on Website Analytics:

Having a visible store is not that important these days as the online market is more popular now. People shop online and so keeping an eye on your website is the most important thing. If your business has a website then find a CRM software development company and get your own custom CRM software to keep a view on the analytics and improve them.


Tracking Your Sales:

If you want your business to grow, keeping an eye on your sales is necessary. CRM analytics will tell you what products are being purchased by customers so that you could make sure the inventory is full of those items.


Classifying Customers:

CRM analytics help you to put your customers in groups depending on spending habits, items purchased and others so that you can show products that could benefit them.


CRM can highly benefit you in increasing sales, gaining customer trust, enhancing your store and in many more ways. It is first important that you find a good CRM development company that could help you with the best CRM software development so that you can get benefits in your business.

How are ERP and CRM Different with each other?

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As the business grows, it becomes difficult to manage different departments and execution of operations. CRM and ERP are two different tools that can provide a competitive edge to your business. Both the software are valuable for organizations and have different functionalities. The CRM software development company helps organizations reach their goals successfully.


What is CRM?

Customer Relationship Management (CRM) software manages the activities, technologies and strategies that the company uses to build a meaningful relationship with the customers. CRM software development enhances productivity and customer retention and in turn, increases the revenue of the business.


Key Features of CRM:

Management of contacts: CRM helps you to view contacts of customers, suppliers, and vendors.
Estimate sales: It provides the estimated sales reports by managing the cash flows and financial resources.
Tracking of social media activities: It assists in marketing by keeping a track of social media activities. Custom CRM software offers additional benefits according to the requirements.


Major Benefits Include:

• CRM gathers the information about the clients and helps the businesses to understand them better. To get such an amazing benefit, you can avail the service from Custom CRM software company in Delhi.
• The customer satisfaction rate is always high for companies using CRM software.
• CRM chiefly works to increase customer retention rates.


What is ERP?

ERP stands for Enterprise resource planning. It is a centralized and integrated system to manage the business functions in an organization. By 2020, it is estimated that the ERP software market would be worth $41.69 billion. This software is used in various industries like supply chain, healthcare, hospitality, and construction. ERP helps in managing employees, customers, and stock. In ERP, there is a single database and all the departments work with the same information. Contact ERP Software development company to get accurate information.

It brings together different departments together such as customer management, financial management, human resources, etc.


Key Features of ERP-

Analytics: It analyses the data and graphs to provide accurate information.
Automation: It performs various functions without human interference.
Reporting: It generates precise reports.
Streamlining: It uses the latest modelling techniques to simplify the tasks.
Accounting: Financial management and monitoring become easy.


Major Benefits Include:

Improved Coordination: The central database enables all the departments to works from a single and accurate source of information.
Improved Productivity: It saves the time of making reports, inventory level monitoring and processing and tracking of orders.
Better Risk Management: ERP systems are designed to ensure that the regulations are followed properly. It helps in matters related to tax provisions and chemical use.


Major Differences between ERP and CRM

1. The major objective of CRM is to improve the relationship of businesses with customers. It works for the betterment of customer satisfaction. While ERP focuses on business processes in a company.
2. The campaigns created by custom CRM software are directed for customer retention while ERP executes business operations.
3. Manufacturers mostly use CRM while customer-related departments like marketing and sales need ERP.
4. CRM emphasizes on increased revenue while ERP focuses on overall cost reduction.
Both CRM and ERP have different features and benefits, but they are essential for the overall productivity and smooth functioning of the business. If you want to know more about ERP and CRM, follow our blog page. Want to talk to a CRM or ERP specialist?

The Rise of Mobile CRM

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Is now the time to take CRM seriously? Yes. Absolutely. According to Nucleus’ research, mobile access increases sales force productivity by an average of 14.6%. Businesses that are using mobile CRM achieved 65% of their sales quotas, as compared to those that were not, which only achieved 22% of their monthly goals. These numbers alone prove that mobile CRM is here to stay. But if you are still in disbelief, we are sharing some reason behind the rise of the mobile CRM industry.


Faster access to information: Sales reps can access information in real-time, so it is always the most up-to-date data available. If you want to know about a customer or lead, you can get that, without needing to turn on your PC. A mobile device with an active internet connection is sufficient.


Reduce cold leads: Cold leads haunt every entrepreneur. But if you have a customer service software system in place, your leads won’t get cold. Why? Well, there will always be someone to pick up the slack. Mobile CRM also makes it more straightforward to guarantee the lead gets pushed down the pipeline smoothly, but efficiently and ends up in the right place.


Faster Response: Before mobile CRM, sales reps used to collect data by phone call. Now, to put down everything, they used to keep clients on hold! It isn’t an efficient method and can infuriate the customers as well. With mobile CRM, every customer interaction gets noted down automatically and immediately. This means faster production and shipping can get started immediately, so clients receive their products or services in a more timely manner.


Boost Revenue: Mobile CRM makes sales reps productive. It has been proven by many marketing experts. And at the end of the day, more productive sales reps only translate to a healthier sales pipeline! Having the right sales management software in place, a business can boost earnings by as much as 41% within 36 months of integration.


Sales reps are not confined to their desks anymore. They can leave for an appointment or business trip and remain connected to the workplace and their customers. Mobile CRM gives the ultimate flexibility of doing business at ease. If you are not making use of it, you are helping your competitors to grow. If you are worried about your budget, then check how much does CRM software cost.


Want to talk to a professional and discuss your CRM projects? Contact CRM software development company now.


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