Popular CRM Trends in 2020

CRM Software Development Company

Technology is constantly evolving. Take our beloved CRM into account. In the beginning, CRM was mainly used to manage the customer database. However, today, to fulfil the growing demand of its users, it has become more than a contact book. It has grown to be an exceptional tool that can manage almost every aspect of the business. This is the reason it is essential to keep a sharp eye on the continuous development of the CRM, so you have the best option for your business.


In this post, we’ve collected the top CRM trends you should understand for 2020 and beyond. You can use this prediction as a guide for what to anticipate from the CRM software in 2020.


AI: If there’s one common thing that is making its way into different industries, its artificial intelligence (AI). AI has become so common in our day to day life; we barely notice it is being actively used. According to studies, almost 30 % of the worlds’ most successful and recognized 1,028 organizations are currently making use of AI technology other 40% said they will begin the AI integration soon. CRM infused with AI help business in many ways. In fact, it is stated that at the end of 2021, the AI-driven Sales CRM will help boost business revenue by $1.1 trillion.


Social CRM keeps rising: Social CRM gives business billions of possibilities to sell and grow. Made by professional CRM software Development Company, this tool gives detail insight into a particular user and their interaction with the brand. This custom CRM software collects information from the customer profile and helps to build a marketing plant that catches customer attention fast. Also, CRM improves business efficiency and boost your B2B marketing efforts.


Voice assistant in CRM: In 2016, Google stated that 20% of mobile searches were deriving from voice searches. Comscore has also foretold that 50% of all searches could come through voice-activated virtual assistant by 2020. As we move into the 2020s, the increase of voice-controlled virtual assistant method and supporting hardware will likely alter the way marketers do their job – which implies voice and conversational UI in the custom CRM software is not far away.


To Conclude…

Entrepreneurs have diverse options when it comes to buying CRM. However, to get the best out of the CRM software Development, one must take decisions wisely. Or else, they will lag behind the competitors. Needless to mention how competitive the market is, and in order to stay ahead, it is crucial you apply tomorrows’ technology today.

The Reasons for CRM Failure

CRM Software Development Company

No one spends their precious time and cash to see their CRM integration failed. However, according to market research, more than 63% of CRM owners do come through this stage. So why the success of CRM so fragmented? Find below the most common problem that causes a total CRM failure.


Scope Creep: Before contacting the software development company, make sure you know why you want a CRM. What we mean by this is, what kind of problem you want to solve after integration of the CRM? Understanding your CRM goal is as crucial as the development of the tool. Without knowing where to go, how can you reach your destination?


Low adoption: Lack of adoption plays a significant role in CRMs’ demise. This happens when your employees neglect to use the CRM. Now, it has been proven that most of the time it is not their fault. Because if the CRM is complicated, not intuitive and boring who will use the tool for hours anyway? Would you love a tool that you must use for 5 hours with boring UI and unresponsive navigation? This is the reason when you hire a CRM software development company, you must check their portfolio page first.


Lack of Training: No matter how sophisticated your CRM is, people who are going to use it must know their way around. To use CRM software, there’s a learning curve and everyone must pass through it. If you think you can give a brief and that’s it, then your employees will face problems to use the tool effectively. If you want your team to make the most of the CRM software, don’t skimp on training.


Inexperienced vendor: Can a CRM fail because of its vendor? Yes, of course! Some CRM vendor develops CRM for the sake of building it. Sometimes they even offer a bare minimum option, so they can make it quick and before the deadline. It is thus crucial you only select the CRM software development company that has a professional track record, like CRIMS.


Avoiding Failure


CRM comes with many benefits. However, the integration does fail at a great rate, but failure is avoidable with the right and calculated approach. And don’t think CRM is a one-time project. It’s a continuous process that needs vision, plan commitment and right Custom CRM software Development Company to be successful.


Scope Creep:

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How CRM can help close Sales

CRM Software Development Company

No matter what business niche you serve, making sales becoming more and more difficult every single day. However, sales are the main driving force behind your business success. And you must do something to stay ahead of your competitors to make more sales. But the question is how exactly? How can your business stand out among the immense competition? Well, the answer is by improving customer relationships of course. If you believe it’s a hard job, then you are right. But, have you heard about CRM?


How can Sales CRM help you to boost your sales?


If you happen to develop a CRM from the Best sales CRM development company, you can expect a return of USD 8.71 on every dollar. According to market research, this tool can boost your sales by 24%. The sales CRM software can do a lot of things and the most crucial one, maybe it is capable to boost sales reps’ productivity by 34%. Still, figuring out how sales CRM can help to boost sales? Here’s the answer follows!


1) CRM is a great tool that can optimize sales reps’ daily routine and prioritize tasks so that positive leads are being ignored. In fact, studies have shown that CRM’s time management feature allows sales reps to spend more time with leads. This leads to more deals closed and helps to develop stronger customer relationships.


2) Do you know more than 70% of marketing leads are never converted into a customer? The reason is, most of the time sales reps following leads blindly without knowing the leads’ intention. A CRM developed by the Best CRM development company can understand each prospect’ willingness to make deals. And move the leads through the sales funnel accordingly.


3) You must monitor regularly your sales cycle if you want to close deals and maintain healthy relationships. An idle CRM keeps an eye on your sales cycle can assist you to correct any imperfections in your methods in order to increase your sales.


4) Mobile access capability gives the business the most flexibility to improve sales standards. This CRM features give much needed remote access, which helps to boost the business process without affecting the overall productivity.


How can CRM help to close sales? Well, there are numerous ways for CRM to help to boost sales. But, it depends on what type of CRM you use? A custom sale CRM has always offered more than a generic off-the-shelf version. So, if you are interested to have a CRM that works only for you, get in touch with the best custom software development company now.

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