Top 3 Powerful CRM Techniques That Can Help in Marketing

CRM Software Development Company

What is Customer Relationship Management? If we follow the definition, then the answer follows: it is a specialized piece of software developed by a software development company that collects data to boost customer relationships. Besides this, it has numerous benefits, which can be found here. Now, coming to the main point, do you know those data which CRM collects can be used to boost your marketing effort as well? CRM has become an imperative tool for marketing, as it has transformed nearly all business communication techniques.

Here are 3 ways in which CRM techniques support marketing and help businesses to draw more revenue:


Focused targeting: One of the most difficult jobs for marketers is to find out interesting customers. Running campaigns in masses don’t give a suitable return and it does exhaust a lot of resources. This problem can be overcome through customer data which CRM gathered in a large quantity. Marketers can go through this data analysed them to find out what their leads really want and need. This crucial information helps them to personalize marketing material that sales.


CRM a social savvy Tool: Social media channel is an exceptional platform that offers quality leads. Platforms like Facebook, Linkedin, Twitter, etc. are now the darling of digital marketers. And CRM is bringing social media platforms and digital marketers together. Today, most CRM development companies integrate social media into their CRM platforms. With this integration, marketers can record, track and improve their digital campaign or marketing strategy to drive more positive clicks and sales.


Personalized Campaign: After the integration of CRM software, you will definitely witness elevated customer engagements. The reason behind this is, you know exactly what customers want to read and listen to. When you are offering them personalized content in the form of a marketing campaign, you will see drastic changes in your overall sales. It has been proven that 70% of users do respond to personalized content. Your CRM knows what date is important for your customers and leads, and they can send a personalized offer on those special occasions. Your customers will love to see you care for them and they will come for more.


CRM software walked a long way & comes with enormous benefits. CRM is no longer limited to managing your customers; it has now evolved into a tool that enables Sales Automation, customer engagement and of course, marketing. Get in touch with CRIMS, one of the best CRM software company in Delhi to get your custom CRM today!

Why do online retailers need an e-Commerce CRM?

Ecommerce CRM Software Development

The importance of a healthy customer relationship is well known to many entrepreneurs. However, when you are engaging with thousands of different types of customers, making every one of them happy can be a difficult task. Businesses like e-commerce always had a chance to communicate with a diverse audience. And thus for e-commerce business owners, converting them into customers is always a challenging task.


However, e-commerce CRM solutions in this regard can help you achieve a lot with minimum effort. It is a technology that was designed to handle millions of customers’ profile, their needs, wellbeing and more. If you are still overlooking the importance of CRM in the e-commerce industry, then here are five reasons you must consider before making any decision:


Customer Segmentation: Have you ever thought why ecommerce giants like Amazon or Flipkart always know what you need to buy next? There’s no black magic behind this! They have integrated a CRM that analyses your purchasing history and recommends your next product/ services based on these data. Guess what; you can do that exactly for your online business as well! Studies have shown that idle ecommerce CRM solutions can boost overall sales by 24% simply by recommending the next product/ service to users.


Enhanced Marketing: According to research, more than 70% of customers want to personalize ads. However, if you have thousands of users, how would you know their preference? Tracking thousands of users for a human in a spreadsheet is definitely a daunting task. And this is why futuristic entrepreneurs starting to look towards e-commerce CRM software. This software is capable enough to track and manage every user’s data and fetch them towards the marketing team to understand what they need and want. This data includes information like their age, spending pattern, purchasing history, location and more.


Order Management: Every ecommerce businesses require a great order/ inventory management system to track their warehouse. If you have been suffering from over or under stocking lately, it is a time when you take a glance at ecommerce CRM solutions. Made by a software development company, this tool can offer exceptionally detailed insight into the warehouse. Use this data to manage, track or even to predict future stock requirements.


Ultimately, e-commerce CRM can become a great help for your sales reps. when they know what prospects are looking for and what they need, it would be easier for them to offer an interesting deal. This will boost sales and ROI & makes your sales teams the best on the market. So are you ready to reap benefits from the eCommerce CRM software? Get in touch with the best CRM software development company if you need more information.

Popular CRM Trends in 2020

CRM Software Development Company

Technology is constantly evolving. Take our beloved CRM into account. In the beginning, CRM was mainly used to manage the customer database. However, today, to fulfil the growing demand of its users, it has become more than a contact book. It has grown to be an exceptional tool that can manage almost every aspect of the business. This is the reason it is essential to keep a sharp eye on the continuous development of the CRM, so you have the best option for your business.


In this post, we’ve collected the top CRM trends you should understand for 2020 and beyond. You can use this prediction as a guide for what to anticipate from the CRM software in 2020.


AI: If there’s one common thing that is making its way into different industries, its artificial intelligence (AI). AI has become so common in our day to day life; we barely notice it is being actively used. According to studies, almost 30 % of the worlds’ most successful and recognized 1,028 organizations are currently making use of AI technology other 40% said they will begin the AI integration soon. CRM infused with AI help business in many ways. In fact, it is stated that at the end of 2021, the AI-driven Sales CRM will help boost business revenue by $1.1 trillion.


Social CRM keeps rising: Social CRM gives business billions of possibilities to sell and grow. Made by professional CRM software Development Company, this tool gives detail insight into a particular user and their interaction with the brand. This custom CRM software collects information from the customer profile and helps to build a marketing plant that catches customer attention fast. Also, CRM improves business efficiency and boost your B2B marketing efforts.


Voice assistant in CRM: In 2016, Google stated that 20% of mobile searches were deriving from voice searches. Comscore has also foretold that 50% of all searches could come through voice-activated virtual assistant by 2020. As we move into the 2020s, the increase of voice-controlled virtual assistant method and supporting hardware will likely alter the way marketers do their job – which implies voice and conversational UI in the custom CRM software is not far away.


To Conclude…

Entrepreneurs have diverse options when it comes to buying CRM. However, to get the best out of the CRM software Development, one must take decisions wisely. Or else, they will lag behind the competitors. Needless to mention how competitive the market is, and in order to stay ahead, it is crucial you apply tomorrows’ technology today.

Get the benefit of e Procurement for engaging larger number of customer base